Search Engine Marketing

Website Optimization

Conversion Rate Optimization ( CRO )

A private charter company sought QSS’s expertise to elevate their online presence, attract high-end clients, and increase bookings for their luxury charter services. The primary objective was to establish the company as the preferred choice for exclusive travel experiences and optimize their digital platforms to drive conversions.

The Results


Increase in web traffic 


Increase in Conversions


Increase in bookings

QSS implemented a tailored digital marketing strategy that aligned with the private charter company’s business model and targeted affluent travelers seeking bespoke travel experiences.

Key Elements Of The Campaign

The key elements of the campaign included:

  1. Search Engine Marketing (SEM):
    • Conducted extensive keyword research to identify relevant search terms used by potential clients.
    • Implemented targeted pay-per-click (PPC) campaigns to increase the company’s visibility in search engine results pages (SERPs) and capture qualified leads actively searching for luxury charter services.
  2. Website Optimization:
    • Conducted a comprehensive audit of the company’s website to identify areas for improvement in user experience, navigation, and design.
    • Optimized website content, improved site speed, and implemented clear call-to-action (CTA) buttons to enhance user engagement and increase conversions.
  3. Conversion Rate Optimization (CRO):
    • Analyzed user behavior and implemented A/B testing to identify and optimize conversion funnels, landing pages, and booking processes.
    • Utilized persuasive design elements, streamlined forms, and trust signals to increase the likelihood of conversion and improve the overall customer experience.

Key Metric 1: Top 5 Keywords

Key Metric 3: Goals

Pay-Per-Click Marketing Results

Thrive’s PPC advertising strategy also generated more leads and conversions for the client month-over-month:

Paid and Organic Social Media Marketing Results

Before Thrive, the client had only 603 Facebook likes, 5,927 LinkedIn followers and 100 Instagram followers . Thrive focused on building a strong community across three platforms to drive more brand engagement and boost its follower growth rate.
Thrive’s combined paid and organic social media campaigns resulted in:
Over the last six months, Thrive has boosted the client’s Facebook page likes to 2,025. Its Facebook content appeared on 1.2 million screens (page impressions), reaching 938,686 users and gaining 8,799 clicks.
Geoforce’s engagement rate also consistently stayed above the average (0.064 percent) at 0.48 percent – a 214.53 increase year-over-year.
The client’s top Facebook post for the last 6 months gained 14,817 impressions and 791 clicks.

Top Posts

Track oil and gas assets are both on land and offshore with our GPS Asset Tracking Devices. Founded by oil and gas industry veterans, Geoforce understands the high cost of missing equipment. Oil and gas operators around the globe trusts Geoforce with efficiency – and profits…
Date: 2022-01-26 23:00:21

On LinkedIn, Thrive has helped the client gain 47,055 post impressions and increase its total followers to 7,172.
Thrive’s Instagram marketing efforts have also delivered profitable results for Geoforce. Over the last six months, its social media specialists have increased the client’s Instagram followers by 121.08 percent and achieved an average engagement rate of 87.33 percent – a whopping 7,058.2 percent increase from the average of 1.22 percent.

The Execution

To deliver consistent organic traffic growth month-over-month and improve the client’s search rankings for target keywords, Thrive focused on these three key areas:
Thrive’s SEO team ran a comprehensive website audit to identify actionable items that will keep the company’s marketing strategy on track. Results of the site audit revealed the following issues:
Using this data, its SEO specialists implemented growth-driven local SEO strategies centered on increasing the client’s search engine ranking score. These involved:
Once Thrive optimized the client’s website, it launched PPC advertising strategies focused on hitting big-picture goals with other channels. These included:
To grow Geoforce’s brand awareness and build trust with its target audience, Thrive needed a more proactive social media marketing and advertising strategy to position the client as an industry leader. It then utilized polls/surveys to gain information about the Geoforce’s target audience and created strategic campaigns with themed social content.
Thrive’s social media strategies covered:

Priorities For The Months Ahead

The comprehensive digital marketing efforts resulted in remarkable outcomes for the private charter company. The targeted search engine marketing campaigns drove a significant increase in website traffic, exposing the company’s luxury charter services to a broader audience. The website optimization and conversion rate optimization strategies led to improved conversion rates, maximizing the company’s return on investment. Furthermore, the focused efforts resulted in a substantial increase in high-value bookings and revenue growth within a short period.

QSS’s tailored digital marketing strategies positioned the private charter company as a provider of exclusive and personalized travel experiences. The partnership with QSS empowered the company to effectively target their desired clientele, optimize their online platforms, and drive conversions, solidifying their position as a leader in the luxury charter industry.

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