Cigar Club Case Study


A renowned cigar club aimed to expand its reach, attract new members, and solidify its position as a premier destination for cigar enthusiasts. The primary objective was to enhance brand recognition, increase membership sign-ups, and foster a vibrant community of cigar aficionados.


Social Media Marketing (SMM)

Influencer Marketing

Email Marketing

The Results


 Membership Signups


Increase in followers 


Email Open Rate


QSS executed a comprehensive digital marketing strategy to amplify the cigar club’s online presence and attract a targeted audience of cigar enthusiasts.

The key elements of the campaign included:


  1. Social Media Marketing (SMM):
    • Developed captivating social media content to showcase the club’s extensive cigar collection, elegant ambiance, and exclusive member events.
    • Implemented strategic posting schedules, engaging captions, and interactive elements to foster a sense of community and drive follower growth.

  2. Influencer Marketing:
    • Collaborated with influential cigar enthusiasts and lifestyle influencers to promote the club, leveraging their reach and credibility to expand the club’s visibility and attract new members.
    • Influencers shared personalized experiences, reviews, and recommendations to captivate their followers and generate interest in the club.

  3. Email Marketing:
    • Created targeted email campaigns to engage with existing members, provide updates on club events and promotions, and offer exclusive discounts or pre-order opportunities.
    • Utilized personalized content, visually appealing designs, and compelling call-to-action to increase open rates, click-through rates, and drive event attendance and merchandise sales.


The comprehensive digital marketing efforts yielded remarkable results for the cigar club. The campaign led to a significant increase in membership sign-ups, creating a thriving community of cigar enthusiasts. The club experienced exponential growth in social media engagement, with a substantial increase in followers and user interactions. Additionally, the strategically crafted email marketing campaigns generated impressive open and click-through rates, driving event attendance and merchandise sales.

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