Hotel Case Study

Overview

A luxurious hotel in Riyadh partnered with QSS Group to enhance their online presence, attract more guests, and establish themselves as a premier destination for discerning travelers. The primary objective was to increase direct bookings, boost brand recognition, and maintain a positive online reputation

SERVICES PROVIDED

Social Media Marketing (SMM)

Search Engine Marketing (SEM)

Online Reputation Management

The Results

+30%

Increase in direct bookings 

+40%

Growth Social Media Following

+25%

Increase in Customer Reviews

Analysis

QSS executed a comprehensive digital marketing strategy tailored to the hotel’s unique offerings and target audience.


The key elements of the campaign included:

  1. Social Media Marketing (SMM):
    • Created captivating social media content showcasing the hotel’s luxurious amenities, exceptional services, and exclusive offers.
    • Developed a content calendar and implemented strategic posting schedules to engage with the target audience, drive brand awareness, and increase direct bookings.

  2. Search Engine Marketing (SEM):
    • Implemented targeted advertising campaigns across various online platforms to reach potential guests, drive website traffic, and increase direct bookings.
    • Utilized demographic targeting, retargeting, and compelling ad creatives to maximize the effectiveness of the campaigns.

  3. Online Reputation Management:
    • Monitored online reviews and actively responded to guest feedback across various review platforms, ensuring exceptional customer service and addressing any concerns promptly.
    • Encouraged positive reviews and testimonials from satisfied guests, leveraging their experiences to enhance the hotel’s online reputation.

Summary

The comprehensive digital marketing efforts led to remarkable results for the hotel. The targeted marketing campaigns resulted in a significant increase in direct bookings, maximizing revenue and reducing dependence on third-party booking platforms.

The hotel’s online presence flourished, with a substantial growth in social media followers, increased engagement, and heightened brand awareness. Additionally, the focus on online reputation management led to a higher number of positive customer reviews and improved ratings, bolstering the hotel’s reputation as a top choice for luxury accommodations in Riyadh.

 

QSS’s tailored digital marketing strategies positioned the hotel as an exceptional destination for luxury travelers.

CONTACT
Level 39, Marina Bay Financial Centre Tower 2, 10 Marina Boulevard, Singapore 018983
+65 8399 8624
contact.quantstrategysolutions@gmail.com